Product designer. Systems thinker. People manager.

Product designer. Systems thinker. People manager.
Building and leading high-functioning teams, designing impactful experiences, delivering business value.

Building and leading high-functioning teams, designing impactful experiences, delivering business value.

Building and leading high-functioning teams, designing impactful experiences, delivering business value.

01

Selected Work

01

Selected Work

01

Selected Work

Central Retail Digital

Realigning a Strategic Vision for Accelerated Growth and Optimising for Rapid Change

Central Retail Digital

Building the Foundation for Future Brands and Features

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Central Retail Digital

Imagining the Next Generation of Omni-Channel eCommerce

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Alshaya Group

Enabling Accelerated Design Delivery and Deployment

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Alshaya Group

Feature Rich Online Shopping that Engages and Retains.

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Accenture Interactive (Fjord)

Empowering Users with Future Facing Online Financial Tools

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Alshaya Group

Data Driven Design Delivers Higher Engagement Metrics

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Interbrand

Breathing New Energy into a Retail Banking Visual Identity

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Absa Group

Design Delivery Within an Established Brand Framework

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QuiteFranckly

New Season, Fresh Content and Lineup of Shows

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Interbrand

Fragmented to Formidable:
A Sport Channel Makeover

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Various

Curated Selection from my Project Archives

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02

About

02

About

This is a portfolio of selected work, designed to provide an overview of my experience and the projects I’ve successfully managed and delivered.

Over my 18-year career, I have steadily progressed from a strong individual contributor with deep knowledge of user centered principles and design fundamentals, to mentoring and managing teams, to building and leading design organisations.

I've led teams of talented designers and successfully built scalable design systems, delivered data-driven features and high-converting digital products across platforms, for multiple brands, languages and vertical markets.

Skills and Project Experience

Skills and Project Experience

eCommerce

Responsive Web

Design Ops

End-to-end UX

End-to-end UI

Design Systems

Style Guides

Prototyping

Mobile Apps

Component Libraries

Interaction Guides

Micro-interactions

Landing Pages

Process Optimization

Tool Management

Sprint Planning

UATesting, QA

Brand Identity

Visual Language

Brand Guidelines

Brand Strategy

Brand Architecture

Broadcast Design

Content Creation

Editorial Art Direction

Editorial Art Direction

Advertising Campaigns

Motion Design

Video Editing

Employee Engagement

Loyalty Programs

Corporate Collateral

Interior Graphics

Typeface Development

Way-finding, Signage

Sports Apparel Design

03

Connect

03

Connect

via

Linked

via

Linked

via

Email

via

Email

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