Imagining the Next Generation of Omni-Channel eCommerce
Concepts that seamlessly integrate shopping experiences across platforms and channels, both online and offline.
Agency
Central Retail Digital
Project
Experience Refresh
My Role
Head of Interface Design
Area of Expertise
Product Design Management, eCommerce
The Challenge
How might we create a seamless, integrated shopping journey where customers could effortlessly engage with the brand across multiple touch points, whether shopping online, through mobile apps, or in physical stores.
The Approach
We made use of creative and research-driven approaches to first explore the broader landscape, gaining a deep understanding of user needs and challenges. From there, we refined our focus, narrowing in on targeted and more feasible solutions.