Building the Foundation for Future Brands and Features
Developing flexible design systems to support fast paced multi-brand feature roll-outs and new market deployments.
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Building the Foundation for Future Brands and Features
Developing flexible design systems to support fast paced multi-brand feature roll-outs and new market deployments.
Agency
Central Retail Digital
Project
Brand Factory
My Role
Head of Design
Area of Expertise
Design Management, eCommerce
The Challenge
Central Digital struggled with severe tech and design debt, compounded by an ever-growing backlog of bugs and delayed feature implementations. These issues hindered innovation, diverted resources, and caused the team to focus on fixing immediate problems rather than progressing with strategic growth and product enhancements.
The Approach
By shifting away from a siloed design delivery model, we aimed to centralise design tools and assets into a unified system, enabling cross-functional collaboration and sha-ring of insights, customer journeys, and components to foster consistency, encourage innovation and reduce design debt.