Realigning a Strategic Vision for Accelerated Growth and Optimising for Rapid Change
Balancing high-level thinking, design leadership, and hands-on involvement to drive user experiences that align with business objectives and long term goals.
Agency
Central Retail Digital
Project
Design Operations
My Role
Head of Design
Area of Expertise
Design Management, eCommerce
The Challenge
In early 2021 Central Retail embarked on an ambitious journey to reorganise, rebuild and re-platform their organisation and tech stack, to support an Omni-channel future, allowing customers to shop however they choose.
The Approach
By analyzing the organization's past structure, operations and performance, I developed a series of strategic frameworks to realign the envisioned product design org. These frameworks were designed to support the omni-channel mission and unlock and support organic growth.