New Season, Fresh Content and Lineup of Shows
Crafting distinctive visual identities to captivate audiences across Africa.
Agency
QuiteFranckly
Project
StarSat Satelite TV
My Role
Senior Motion and Design Director
Area of Expertise
Communication Design, On-Air Broadcast
The Challenge
StarSat is a digital satellite television provider and notable content creator, with 140 channels broadcasting to over 20 million users across the African continent. They offer subscribers customisable packages suited to satisfy diverse cultures and languages. The broadcaster regularly refreshes their existing offerings to accommodate new shows and channels. We were tasked with creating robust identities and broadcast ready assets, for a host of original new shows.
The Approach
We began by thoroughly understanding the intended audience, considering cultural nuances, language pre-ferences, and viewing habits. Next, we analysed the content of the new shows, identifying key conceptual elements to expand on. We explored a range of ideas through mood boards, style frames, and quick edits of stock footage and show clips. Finally, we presented our concepts to producers and focus groups to gauge their reactions and gather valuable feedback.