Feature Rich Online Shopping that Engages and Retains.
Cross-platform features and experiences that convert users to customers, and window shoppers to brand advocates.
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Feature Rich Online Shopping that Engages and Retains.
Cross-platform features and experiences that convert users to customers, and window shoppers to brand advocates.
Agency
Alshaya Group
Project
Victoria’s Secret
My Role
Product Design Lead
Area of Expertise
User Experience Design, eCommerce
The Challenge
Victoria’s Secret enjoys an almost fanatical customer base, with physical stores boasting some of the highest retention rates and most loyal shoppers within the Alshaya portfolio. Our challenge was to replicate that same level of engagement and loyalty in the online shopping experience.
The Approach
We aimed to deliver an exceptional online shopping experience that makes it easy for customers to find exactly what they want, offering a rich variety and assortment of products, and replicating the in-store services through useful online tools, we aimed to match the personalised service and convenience customers expect.