Enabling Accelerated Design Delivery and Deployment
Building flexible design systems to sup-port rapid online growth and an ambitious regional go-to-market strategy.
Agency
Alshaya Group
Project
Core Foundation
My Role
Product Design Lead
Area of Expertise
User Experience Design, eCommerce
The Challenge
The Alshaya Group operates in 16 countries, and oversees a portfolio of over 90 fashion, food, beauty and home furnishings brands. By 2015, they had two online stores. In 2016, they launched a digital transformation to bring all brands online with modern, responsive websites and apps.
The Approach
We implemented a "build once, clone" approach, where a website for a specific market vertical became the template for others in that category. For instance, a fashion-focused site would be cloned and adapted for the next fashion brand, ensuring efficiency and consistency.