Empowering Users with Future Facing Online Financial Tools
Building the first generation of online share trading and investing apps.
Agency
Accenture Interactive (Fjord)
Project
Standard Bank
My Role
Senior Product Designer
Area of Expertise
User Experience Design, FinTech
The Challenge
In 2012, Standard Bank Group, one of South Africa’s largest financial providers operating in 52 countries, launched its first banking and share trading apps. They were poorly received due to crashes, bugs, and weak UX, the Group responded with a complete backend overhaul and UI refactor.
The Approach
By thoroughly studying Apple's Human Interface Guidelines and the newly launched Material Design Guidelines, I set out to create a cohesive experience that addressed both user experience and business needs.