Design Delivery Within an Established Brand Framework
A selection of below-the-line work; balan-cing consistency and innovation for ever evolving corporate communication needs.
Agency
Absa Group
Project
Interbrand
My Role
Senior Brand Designer
Area of Expertise
Below-the-Line, Communication Design
The Challenge
Within the constraints of an established brand framework, I was tasked with delivering innovative below-the-line communication solutions tailored to the diverse needs of Absa’s departments and functions. Each project demanded a unique approach, ensuring consistency with the brand while addressing specific business objectives.
The Approach
By understanding Absa’s core brand values, reviewing their past executions, analysing both successes and challenges, and empathising with specific departmental needs, I was able to apply just the right amount of creative license to deliver effective on-brand solutions.